Archive for Marketing

Flight over London

02 by Moniquezzz
02, a photo by Moniquezzz on Flickr.

On the 28th June the new Emirates Air line cable car opened doors for passengers. Situated just next to the new Olympic village it is one of the new technogical miracles that the Olympic games brought to London. The cable car  reaches a height of about 100m and connects the two banks of the Thames. It has a capacity of 2500 passengers per hour, but it looks like thereare just few enthusiasts who wants to try the ride over the river as the cabins are currently almost empty. In comparison to the London Eye which offers a similar service, but the queue could take an hour. The reason for the limited popularity of the cable car is its position, it is far away from the city centre and a lot of tourists and London residents don’t bother going all the way to North Greenwich just for a short picturesque flight over the Thames, even though the cable car is fully integrated with the Transport of London plan and the trip from Tower Hill by DLR to Royal Victoria is not a hustle at all. In addition for the humble amount of £3.20 (with an Oyster card/a Day pass) or £4.30 one can enjoy a 5-10 minute ride in one direction with a beautiful view over the O2 arena and Canary Wharf.

In addition, the project caused some discontent among Londeners as John Biggs explained for BBC that the whole cable car costs 60m pounds and the Emirates airlines are giving only 36m. Is it really a present for London or a smart marketing trick?

The brand of the airlines is all over the place and it will probably be a centre of attention during the Olympic games.


Be Cool Original Geeky

Lame glasses by Moniquezzz
Lame glasses, a photo by Moniquezzz on Flickr.

Entered a shop to buy a hair band and ended up buying glasses and what glasses I got…

It is all about the marketing of the product. One can see the pile of sunglasses on a stand and then in the corner  the light is shinning on a set of special “Be Cool” Clear Lens Black Frame Wayfarer Glasses.
They look ridiculous, but that’s exactly what people need sometimes to see something totally out of place so they smile, even laugh, cuz as they say life is too short to take it seriously. In addition, I need glasses for cycling during night, cuz sunglasses are dangerous after 8pm 😛 So why not buy them. I will be original 😛 How lame… But I bought them yesterday.

Last night was the Night of museums in Budapest, so I jumped head down with my new COOL glasses and surprised my friends with COOL vision. At least I made them all smile 🙂 But in the second (and last) museum we entered I saw 3 people with the same LAME glasses. My new possession threw me in a social group I didn’t want to belong to, but I fell for the idea of being easily original and I failed to achieve individuality, just the opposite. EPIC FAIL 😀 The weird thing is a friend of mine yesterday was trying to get the same kind but with mirror glasses on ebay to be shipped all the way from the US to Hungary, cuz they “don’t sell them in Budapest” 🙂 Whatever…

That’s my story form Cool to Lame…

Smiley day B) Don’t forget to Be Cool in your own way 🙂